Press Kit
Everything you need to cover Mortal Ascend. Full kit with screenshots and trailer drops at soft launch.
Fact sheet
- Title
- Mortal Ascend
- Developer
- NDUP Studio (Solo developer, AI-assisted)
- Publisher
- NDUP Studio
- Platforms
- iOS · Android · Web (Telegram Mini App)
- Genre
- Xianxia Idle RPG · Gacha · PvE
- Rating
- 12+
- Languages
- English · 繁體中文 · 简体中文 · Tiếng Việt · Русский
- Launch
- Soft launch Q3 2026 (Philippines · Malaysia · Hong Kong)
- Engine
- Unity 2022.3 LTS
- Price
- Free-to-play with optional cosmetic and convenience IAP
Pitch
Mortal Ascend is a xianxia idle RPG for the readers, not the whales. Inspired by the cultivation novels translated on Wuxiaworld and Webnovel — Reverend Insanity, ISSTH, Lord of the Mysteries, Beware of Chicken — it gives players the systems of a great immortal sect simulator without the predatory monetization that has hollowed out the genre.
Key features
- Six cultivation paths — Sword, Pill, Body, Talisman, Beast, Soul. Each has unique combat roles, growth curves, and signature SSR characters.
- True idle cultivation — Gather qi 24/7, even offline. Up to 12 hours of accumulated rewards. Built for working adults.
- Honest gacha — 90-pull hard pity, 75-pull soft pity, full probability disclosure. The disclosed rate is the actual rate.
- Co-op sect raids — No forced PvP, no toxic ranks. Build your sect with daoists worldwide.
- Nine tribulations — Survive lightning, inner demons, karmic backlash. Each breakthrough unlocks a new realm.
- Fair to free players — Every SSR is reachable through play. VIP gives convenience, not power.
Studio story
NDUP Studio is the new game label from NDUP, a globally trademarked electronics brand registered in 7 markets since 2019. Mortal Ascend is our debut mobile game, built solo by a developer who has read every translated cultivation novel since 2016. Built with AI as a force multiplier — Claude, Gemini, and Codex collaborated on everything from market research to Unity scaffold to legal docs — but every design decision, every line of game logic, and every monetization choice is human-curated.
Media contact
For interview requests, exclusive coverage, or asset packs:
Email: press@mortalascend.com
Response time: Within 48 hours, English & 繁體中文.
Full press kit (logos, screenshots, trailer, key art) will be available at soft launch. Add yourself to our launch notification list to receive it first.